15 October 2006

Don't Rush...

I returned home on Friday from a week in the south of France (for work--lucky me!) a bit dazed and sleep deprived. As I stepped off of the Piccadilly line wearily lugging my suitcase behind me trying to figure out how I was going to get my 60-pound bag up a flight of stairs, I was startled to see a new poster on the platform. It was a new ad from the Mayor of London and featured a big, life-sized toilet, and the following message:

"Don't Rush To Flush If It's Only A Wee..."

I figured that I was seeing things and went back today and had a proper look. Yes, it was for real!

Now, I know the country has been in a drought this year (please have some perspective here--it's England. A 'drought' here hardly means desert conditions.), and I know we should all do our bit. Our mayor was in the paper a few months back candidly telling a reporter that he never flushed his toilet, that he saw no need if it was 'just a wee...' Well, it seems he's taken this to another level by creating an entire ad campaign that is now featured all over the city. I don't really know what to say, but I feel for the first-time visitors to this fair city...

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